https://drive.google.com/file/d/1veXuWdaBlb5deiYTRqmIEDbNVYZ3a-jP/view?usp=sharing
https://drive.google.com/file/d/1veXuWdaBlb5deiYTRqmIEDbNVYZ3a-jP/view?usp=sharing
The primary audience is cat owners on Instagram, particularly Millennials and Gen Z. This group is deeply engaged in meme culture and tends to spend more on pet care and lifestyle upgrades.
Desired Action:
We want viewers to enjoy the video as a funny, shareable ad and then be nudged to check out ClawPro 1 via the product link plug at the end.
The video parodies a typical tech unboxing review, but the reviewer is an orange, Garfield-like cat with deadpan sarcasm. The style is inspired by JerryRigEverything’s serious tone, applied hilariously to a scratching post.
"Scratches at level 6... with deeper grooves at level 7."
The cat unboxes and critiques the “ClawPro 1” scratching post with mock precision, exaggerated slow zooms, and a lounge beat soundtrack. This contrast of tone and subject adds absurdity, relatability, and repeat-watch appeal.
| 🎨 Task | 🔧 Tool Used |
|---|---|
| Ideation and Scripting | ChatGPT |
| Base character design | Flux Dev |
| Scene variation | Flux Context + Photoshop (Generative Fill) |
| Video generation | Kling (text-to-video) |
| Voice-over | ElevenLabs (Adrian – male, 30s) |
| Video editing | Premiere Pro |
| Music/SFX | Chill Marimba music (MotionArray) SFX (YouTube) |
The entire workflow focused on maintaining character consistency across shots while using AI tools for speed and creative control.